How to add a tracking code
In this article we will explain how to add Facebook Pixel and Google Analytics tracking codes in the Website Editor.
Tracking Code from Google Analytics
Google Analytics is a free web analytics tool from Google that allows you to analyze visitor numbers, user behavior and the performance of your website. If you are still using the old Google Analytics code, it is possible to simply enter it in the "Google Analytics ID" field.
In 2020 Google Analytics Integration switched to the latest version GA4. Under More > SEO you can add the Google Analytics ID. Please note that in this field only the ID, e.g. G-1A2B3C456 is accepted - no other code from the Google script is needed.
Tracking Code from Facebook Pixel
Facebook Pixel is a JavaScript code that can be implemented on websites. Pixel analyzes people's behavior on your website and links it to user profiles and collects data to improve your advertising efforts. Of course, it is possible to add the code of Facebook Pixel to your website. In the CMS under More > SEO you can add the code here.
